Deadline September 5: Pennsylvania Ballet along with the Kimmel Center, announce the 2014 Nutcracker Market dates: On December 10th the Market opens with a ticketed preview party (6pm-8pm), show days: Thursday, December 11 thru Sunday, December 14. The Market is Free and Open to the Public.
The Kimmel Center will be the center of this Holiday Shopping extravaganza! Shoppers will have over 75 exhibitors to shop and find that perfect gift: fine fiber works, glass, jewelry, hand crafted children’s toys, accessories, a PA Ballet store, clothing/purses, retail and hand crafted gifts; exhibitors will line the walls on multiple balcony levels; free family-fun activities, “Behind the Scenes of the Nutcracker” display, a community stage, Land of the Sweets, holiday inspired food and beverage from the Joses Garces group—and a rare opportunity to meet PA Ballet Nutcracker characters.
This year, Philadelphia Orchestra, Philly POPS, Philadanco, and Nutcracker ballet performance audiences will be in the house! Heavy marketing efforts will ensure that these audiences and surrounding theater audiences, condo & apartment neighbors, area work force, university students, suburban and center city holiday shoppers will all be made aware of this INSIDE holiday market. A Strong social media push, public service announcements and press campaign is in place.
Rain or snow—there are thousands of area residents to get out and shop. The Kimmel Center and an outside promotion company will be supporting this effort along with Ballet.
Shopping incentives will be e-blasted out to thousands—-examples: Food and drink specials, Free “Behind the Scenes” of the Nutcracker display, $5 off and/or 10% off coupons to performance audiences, area residents, schools, businesses, etc. Post cards, and e-blast and posters will be made available to exhibitors.
Together with the support of The Kimmel Center, Pennsylvania Ballet hopes to build a successful, long-lasting event to support the efforts of the Ballet Company and School.
SHOW SCHEDULE December 10-14, 2014
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