With over 120 events over nine days, this year’s DesignPhiladelphia festival is jammed packed with so many incredible exhibits, talks, and parties – it will be hard to choose!
This year DesignPhiladelphia partnered with the incredible team at Cohere to create a campaign for this year’s festival: Design Purpose focuses on the intention, process, and the functionality of design. One of the most compelling aspects of DesignPhiladelphia is that they collaborate with their design schools, and highlight the extraordinary young talent and innovation happening right in Philadelphia’s own backyard. As a result, the content is always aspirational, civically inclined and focused on designing with purpose. That’s why it’s a design festival and not an art festival – there is a purpose beyond aesthetics. As DesignPhiladelphia continue to roll out more content digitally, in print, and at Bok and the Center for Architecture and Design — the campaign will illustrate different projects and statisics that provide opportunities and a call to action for the design community to use their talents to actively participate in solving some of the most critical problems facing our city, our region, our country, and our world.
The festival will kick off at Bok in South Philadelphia, which will serve as a central hub for curated exhibitions and programming with a focus on shining spotlights on Philadelphia designers and companies. The kick-off party ticket includes a 4p.m. keynote with Paula Scher from Pentagram in the Bok auditorium. Immediately following her talk, guests will experience the DesignPhiladelphia Exhibit Gallery and later enjoy delicious food, drinks and views on the iconic Bok Bar rooftop.