Merging Art and Business
How artwork can define a business
Open Doors and Integrate into Existing Communities
Janos Korodi, Motion Picture 13 from America, 2016
InLiquid is the art advisor and program manager for Park Towne Place’s acquisition of new works for their permanent collection.
The arts advisory relationship, that began in 2015, is part of a redevelopment initiative by Park Towne Place to become a vital member of the Benjamin Franklin Parkway cultural community.
This partnership has been beneficial not only to InLiquid and Aimco, but has positively impacted numerous artists, local organizations, city events, and members of the cultural community.
Sustain Interest with Tri-Annual Exhibitions
Matthew Courtney, Baseball Snowman
from America, 2016
As a primary driver for sustained public interest in Park Towne Place, InLiquid is curating rotating exhibitions and organizing engaging public programming at the mid-century modern complex.
InLiquid provides cross-promotional support by forging partnerships with institutions both on the Parkway and across Philadelphia. By collaborating with institutions such as the Philadelphia Museum of Art, The Franklin Institute, Moore College of Art & Design, and Barnes Foundation, this programming also helps inform residents and visitors about other events happening in the city.
Engage the Public With Participatory Programming
Melissa Maddonni Haims, Mound
from POST, 2015
image courtesy Melissa Maddonni Haims
Regular artists talks, panel discussions, interactive workshops, and drawing parties attract both current and prospective residents and the general public-at-large.
Participation in city-wide art based events—including Philadelphia Open Studio Tours (POST), DesignPhiladelphia, Art in the Open, and the Democratic National Convention—further encouraging direct community engagement between the participating artists and visitors to the space.
Park Towne Place was named one of Philadelphia’s top ten “must see exhibits” for DesignPhiladelphia in 2016.
Support Investment by Maintaining the Collection
InLiquid provides the expertise to support and protect art-investments through:
Won Choi from the permanent collection image © InLiquid Art + Design
- Regular, professional cleaning,
- On-site coordination for receptions and talks
- Manage artist relationships
- Maintain proper gallery information and documentation of artists and artwork
- Coordinate collection maintenance and cleaning directly with designated vendors
- Support with accessible online content & social media
Begin Your Story Partner with InLiquid
InLiquid can help you define your business through art and community engagement, handling all aspects of management from art acquisition and installation to restoration and framing.
