Against the Odds: InLiquid Artist Arlene Love Addresses Sexist Advertisements

It is no secret that early twentieth-century advertisements were less than savory in their depictions of women. Truth is: they were downright degrading, and making a joke out of women for the sake of marketing. Though these advertisements were meant to “keep women in their place”-—as some of them have captioned—they instead did the exact opposite, and has sparked a response that would lead to a major shift and a revolution in gender roles from the rise of feminism up until the current #TimesUp movement.

Hell hath no fury like a woman scorned, and InLiquid Artist Arlene Love is one such revolutionary who saw these advertisements as a fuel for the fire of her creativity. Having lived through this type of marketing when it was prevalent, these advertisements affected Arlene in a way in which she saw their problematic (and that’s putting it lightly) nature, and chose to fight back against the stereotypes that were being imposed on women. 

 

 

St Agnes, 1980

In honor of Arlene’s work and the Feminist movement, InLiquid presents Winged Woman: The Art of Arlene Love and Contemporary Parallels at The Painted Bride. On display now, this group exhibition features a collection of work by Arlene Love and contemporary artists Makeba “KEEBS” Rainey, Lauren Rinaldi Phyllis Gorsen, and Shaina Craft. In celebration of femininity, Winged Woman is a tribute to what women have accomplished against the odds. This exhibition pairs Love’s work with the work of a new generation of women artists, currently working within the same media and thematic range as Love. The exhibition seeks to view Love’s work in a contemporary context and examine the parallels of the political climate of the 1970’s and 2018.

Accompanying this exhibition is an artist talk and lecture with Love, in which she will address the very advertisements that inspired her work as an artist and Feminist. On Friday, March 23rd, 2018, from 6-8pm at The Painted Bride, you can join Arlene and InLiquid for Artist Talk: Arlene Love on Depictions of Women in Advertisements. 

For this Artist Talk, Arlene will discuss the gender constructs of her childhood and what it was like growing up in an era where the degradation of women was prevalent. Will some of the content of this talk be offensive? Most likely, yes. The advertisements in the 1950’s were shockingly and disturbingly sexist, and to address their content, Arlene is taking off the gloves to provide a raw and truthful, no-punches-pulled, discussion. 

RSVP to Depictions of Women in Advertisements 

Rebecca Schultz

Rebecca Schultz makes abstracted landscape paintings and murals inspired by nature; her organic forms reference elements…

Rebecca Schultz makes abstracted landscape paintings and murals inspired by nature; her organic forms reference elements such as rock formations and plants. Her installation work focuses on environmental…

Rebecca Schultz makes abstracted landscape paintings and murals inspired by nature; her organic forms reference elements such as rock formations and plants. Her installation work focuses on environmental issues. Much of Rebecca's…

Bobbie Adams
Jen McCleary

Jen McCleary works are imaginative and dream-like mixed-media and digital collage inspired by science, nature, wonder, and…

Jen McCleary works are imaginative and dream-like mixed-media and digital collage inspired by science, nature, wonder, and symbolism. …

Jen McCleary works are imaginative and dream-like mixed-media and digital collage inspired by science, nature, wonder, and symbolism. …

Kathy Loev Putnam

Kathy is a visual artist who works in a variety of media, including painting, printmaking and collage. She creates surfaces…

Kathy is a visual artist who works in a variety of media, including painting, printmaking and collage. She creates surfaces that manipulate our perception of figures and spaces, with breaks in logical…

Kathy is a visual artist who works in a variety of media, including painting, printmaking and collage. She creates surfaces that manipulate our perception of figures and spaces, with breaks in logical forms and competing…

Patti Dougherty (Jewelry)

The ever-changing seascape and creatures are the subjects, and I marvel at the minute details, textures, and movements. Through…

The ever-changing seascape and creatures are the subjects, and I marvel at the minute details, textures, and movements. Through my art, I visually capture an iconic creature engage viewers and remind them…

The ever-changing seascape and creatures are the subjects, and I marvel at the minute details, textures, and movements. Through my art, I visually capture an iconic creature engage viewers and remind them of our fragile marine…

previous arrow
next arrow
Slider