Call for Artists – Storefront Art Installations at East Market

deadline: Tuesday, January 2, 2018

National Real Estate Development, LLC, a full-service development firm, on behalf of the owners of East Market, is seeking Artists or Artist Teams for temporary public art installations to be displayed in vacant storefront windows along 11th Street, Ludlow Street and the new Chestnut Walk at East Market in Philadelphia, PA. This call is open to artists working in a broad range of mediums including but not limited to mural art. National Development would like to encourage all creative minds to participate in this exciting opportunity. A total of three (3) Artists/Artist Teams will be selected to install their artwork in one of the three zones. Each team will be awarded a total of $4,000.00 to install their winning designs at East Market.

Please read through the attached RFP for all of the details, and review the “Artwork Licensing Agreement“.

Project Background
East Market is located in the heart of Center City Philadelphia bounded by Market Street, Chestnut Street, 12th Street, and 11th Street. From the late 19th century through the first half of the 20th century, Market Street east of City Hall was dominated by retail uses, including several Philadelphia-based department stores. For many years the site was the home of Snellenburg’s department store. East Market will bring new life to this Center City Neighborhood with an exciting, vibrant mixed-use project including two residential towers.

This $600 million master plan will be developed in phases over the next five years. The vision for the East Market development is to create a dynamic urban environment for young professionals and innovators who place value on experience and convenience. The development connects the vibrant Midtown Village neighborhood with the dense business and convention district along Market Street by creating a place that blends large format and boutique shopping and dining with modern working and living spaces.
You can find more information here:
www.eastmarket.com
www.theludlow.com

Design Objective
Our objective is to obscure sight into the vacant storefronts while simultaneously enriching the visual aesthetic of the site at the pedestrian level. With the residential tower slated to open, creating a sense of place is important to making our new residents feel at home. East Market is calling on artists to propose a dynamic and enticing visual experience that will help draw the attention of passers-by into the newly opened walkways of the East Market site. Creative use of materials and thinking outside the box is highly encouraged. 

Theme
Philadelphia is a city rich with vibrant neighborhoods and unique urban culture. At East Market, we have the opportunity to connect Philadelphia’s Historic and Business districts with a reinvented Ludlow Street Corridor & pedestrian friendly Chestnut Walk, creating a dynamic gathering place brimming with shops and restaurants. As a new neighborhood, East Market hopes to engage the artistic community of Philadelphia to help us tell our story and weave East Market into Philadelphia’s colorful urban fabric. A few ideas and themes that we as developers
find interesting are:
 Connections
 Human Scale / City Scale
 Place Making – how to build community
 Innovation – High Tech / Low Tech

Submittal Content
Please provide the following information with your proposal:
1) Artist(s) Name(s) and Relevant Affiliations
2) Contact Information (at least one point of contact for each group or team)
3) A statement describing your vision for the project, your design elements, how they relate
to and incorporate the theme, list of proposed materials, and plans for installation. (It is
important to note that all installations are meant to be temporary)
4) Proposed artwork in the form of a sketch in JPEG format and any other supporting
imagery.
5) Portfolio – Please also provide 3 to 5 images of completed past work that you feel are
relevant to the proposed artwork.
All submissions must be sent electronically to Lisa Imperiale
(limperiale@natrealestatedevelopment.com) by Tuesday, January 2nd, 2018 by 3:00 PM.
Q&A phone call and site tour can be scheduled upon request.
Deadline & Critical Dates
 All submissions must be received by Tuesday, January 2nd, 2018 by 3:00 PM
 The proposal will be reviewed during a two-week period after the submission deadline.
During this time, artists may be contacted with questions or to further discuss their
proposals.
 Selections will be announced on Monday, January 15th, 2018
 Installations will be completed by Thursday, March 1st, 2018 (timelines for installation
will be discussed with each selected artist/group)
 The placement and duration of the installations will be determined by East Market.

License Agreement
Each selected Artist / Artist Team will be required to sign an artwork licensing agreement
granting East Market’s owner the right to display the artwork and create, reproduce and
distribute images of the artwork in connection with marketing and branding efforts for the East
Market project.
East Market reserves the right to select the artwork and approve the content of the materials
displayed. No artwork may be displayed that is offensive, obscene or infringes upon intellectual property rights
of others.

 

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